Tuesday, August 03, 2004

If We Could Only Elect One Beer

After an election somebody is out of work. When we met over lunch, Brabender realized that these all-or-nothing stakes would offer a vivid way to illustrate the difference between consumer and political ad campaigns. "Can you imagine if there was going to be a vote in November and there would only be one light beer?" he mused, seeming to relish the prospect. We considered how the conventions of negative campaigning might apply. ("There they go again. Flip-flopping Miller Lite says it's 'less filling' and that it 'tastes great.' So which one is it? We're Bud Light, and we approved this message.")
From, Joshua Green, "Dumb and Dumberer: Why are campaign commercials so bad?"
The Atlantic Monthly: July/August 2004 http://www.theatlantic.com/doc/200407/green.

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